Beautyrest Exceptionale Sutherland Firm Mattress Set

Simmons:

The story of Simmons begins in 1870 when Zalmon G. Simmons built his first factory in Kenosha, Wisconsin. With the help of nine employees, Simmons originally manufactured wooden insulators and cheese boxes. In 1876, Zalmon Simmons changed an entire industry with his decision to mass - produce woven wire mattresses. By 1919, Simmons had expanded greatly with plants operating in nine locations across the US and Canada.

Introduced in 1925, Simmons’ popular Beautyrest line soon became the toast of fashion, celebrity and glamour. Everyone from Henry Ford and Thomas Edison to Eleanor Roosevelt and Dorothy Lamour praised the virtues of the Pocketed Coil springs – and the sleep that came with it. In the 1950s, ads showed that even circus elephants could take comfort on a Beautyrest mattress. As the awards and plaudits rolled in, Simmons responded by constantly innovating: adding strength in heavy gauge steel, luxury in high performance foams, comfort in elegant pillow tops and support in re-engineered foundations. In 1995, the now famous Bowling Ball demonstration captured the interest of a whole new generation. Today, the Beautyrest line continues to make history with a range of new and improved Beautyrest models for every lifestyle, highlighted with the addition of premium foam layers.

Always willing to bring innovation to its customers and bend with the demands of the time, Simmons only grew bigger and better. When the Great Depression hit in the 1930s and caused many families to give up their homes and double - up with others, Simmons launched a studio couch, which was an attractive piece of furniture by day and a comfortable piece of bedding by night. During World War II, Simmons worked to support the American military by manufacturing items such as parachutes and bazooka rockets. In 1958, Simmons became the first company to introduce the Queen and King size mattress. All this time, Simmons kept performing sleep tests to better improve their product and even built their own research center in 1975.

Today is no exception. As Simmons enters the twenty – first century, they have only grown to address the concerns of the time. With the introduction of the Natural Care latex mattress line, Simmons is using more eco – friendly materials such as all natural rubberwood and soy to make their mattresses more biodegradable. In addition, box spring foundations from this collection are made from wood typically sourced from companies who participate in the Sustainable Forestry Initiative. The Natural Care line is just one of the steps in Simmons’ journey to becoming a greener company and addressing modern consumer concerns. More on Simmons...